Accountancy firms need to rethink how they handle billing if they want to maximise practice profits and maintain a good work/life balance, says Paul Davis. Pricing is a sensitive subject. In contract negotiation, it is the moment when hearts beat a little faster, the...
I met with a client yesterday and she told me of a conversation she had with one of her own clients. She’s working on a marketing campaign for the first time with this client. But he told her that he’d actually looked into reaching out to her on two separate occasions...
What’s your bird seed? Do you remember when you were a kid going to the park and how you would see birds gathered around somebody who had their hand out feeding them? And as soon as you went chasing the birds to catch them, they would fly away? What you probably...
Unless you are a Marketing Specialist and are actually passionate about it, chances are you don’t like it. Marketing requires a system of effort in order to keep up a steady revenue stream. But it doesn’t need to be painful. Many dislike it because they fail to...
Last year as I was sitting in my office finishing off my work the front door intercom rang. It was on a Friday afternoon and I was already contemplating the weekend and how I was going to spoil myself after a long, busy week. A lady was standing there all smiles....
If so, you may be making the mistake most business owners make when they do. “If you know somebody who is looking for X, it’d be great if you could mention my name to them” Sound familiar? The problem with this approach is that it’s too generic and it’s hard for your...
Do you hate being sold to? Somebody comes in to meet you; they take out their laptop and you just know they are about to sell to you. Secretly in your head you go “No, not another presentation!”, let alone the 10 minutes it takes for their laptop to boot up. If this...
Do you feel like you’re always chasing clients? Let me paint a picture for you. You find yourself in a quiet period of work. So you spend most of your time towards marketing activities. Business starts coming in and you get busy, so the marketing effort stops....
Is this an option for you? This year so far I have taken over 30 flights to and from a multitude of airports, and I’ve often wondered why are industrial roofs not used to advertise and create passive income? Imagine this for yourself – you’re coming into land at an...
Over the past eight years there has been a craze hitting business owners globally. To the point that no matter what business conference you go to, or business coach/consultant you talk to; you get to hear about this craze! The craze? “Start With Why - People don’t buy...