Davis Business Consultants Ireland | Business Consulting, Business Training, Recession Beating

Edward de Bono is regarded by many to be the leading authority in the world in the field of creative thinking and the direct teaching of thinking as a skill. He has written 82 books with translations into 41 languages and has been invited to lecture in 54 countries. He is the originator of lateral thinking which treats creativity as the behavior of information in a self-organising information system - such as the neural networks in the brain. From such a consideration arise the deliberate and formal tools of lateral thinking, parallel thinking etc.

In 1969 de Bono founded the Cognitive Research Trust (CoRT) which continues to produce and promote material based on his ideas.

He has spent the last 30 years teaching thinking, including working with governments, corporations, organisations and individuals, speaking publicly or privately on many matters. He has started to set up the World Center for New Thinking, based in Malta, which he describes as a "kind of intellectual Red Cross".

In 1995, he created the futuristic documentary film, 2040: Possibilities by Edward de Bono, a lecture designed to prepare an audience of viewers released from a cryogenic freeze for contemporary (2040) society.

De Bono has detailed a range of 'deliberate thinking methods' - applications emphasizing thinking as a deliberate act rather than a reactive one. His writing style has been lauded for being simple and practical. Avoiding academic terminology, he has advanced applied psychology by making theories about creativity and perception into usable tools.

De Bono's work has become particularly popular in the sphere of business - perhaps because of the perceived need to restructure corporations, to allow more flexible working practices and to innovate in products and services. The methods have migrated into corporate training courses designed to help employees and executives think outside the box.

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Ken Murray | Managing Director, Castle Mechanical Handling
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Martina Wyse | General Manager, Flannery Nurseries