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When it comes to marketing – you’ve got to be different

When it comes to marketing – you’ve got to be different

Last year as I was sitting in my office finishing off my work the front door intercom rang. It was on a Friday afternoon and I was already contemplating the weekend and how I was going to spoil myself after a long, busy week. A lady was standing there all smiles....

Do you ask for referrals?

Do you ask for referrals?

If so, you may be making the mistake most business owners make when they do. “If you know somebody who is looking for X, it’d be great if you could mention my name to them” Sound familiar? The problem with this approach is that it’s too generic and it’s hard for your...

Do you hate being sold to?

Do you hate being sold to?

Do you hate being sold to? Somebody comes in to meet you; they take out their laptop and you just know they are about to sell to you. Secretly in your head you go “No, not another presentation!”, let alone the 10 minutes it takes for their laptop to boot up. If this...

Do you feel like you’re always chasing clients?

Do you feel like you’re always chasing clients?

Do you feel like you’re always chasing clients? Let me paint a picture for you. You find yourself in a quiet period of work. So you spend most of your time towards marketing activities. Business starts coming in and you get busy, so the marketing effort stops....

What passive income are you creating?

What passive income are you creating?

Is this an option for you? This year so far I have taken over 30 flights to and from a multitude of airports, and I’ve often wondered why are industrial roofs not used to advertise and create passive income? Imagine this for yourself – you’re coming into land at an...

DON’T Start With Why!

DON’T Start With Why!

Over the past eight years there has been a craze hitting business owners globally. To the point that no matter what business conference you go to, or business coach/consultant you talk to; you get to hear about this craze! The craze? “Start With Why - People don’t buy...

How to perfect your elevator pitch?

How to perfect your elevator pitch?

In my experience as an executive coach and business mentor, I have worked with business owners and managers across a number of industries, and as we’ve discussed their strategies and marketing tools for business growth, the topic of the so-called elevator pitch has...

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