You read the title and you are probably thinking that this is about cause marketing. If that’s the case, let me tell you first off – it is not. Cause marketing is very much about spending money to promote your efforts both with the purpose of brand building and to get...
The issue of corporate sustainability and social engagement is persistently growing in popularity. Long has passed the time when businesses could ignore it and when there were only expectations towards the large multinational companies. While it all started with...
In my experience as an executive coach and business mentor, I have worked with business owners and managers across a number of industries, and as we’ve discussed their strategies and marketing tools for business growth, the topic of the so-called elevator pitch has...
Competitive advantage: the eternal buzzword in the business world. It’s what sets you apart and makes your clients prefer you over the competition. And when your competitive advantage is exceptional, it might even justify a higher price that people are happy to pay...
“Social Media is about the people! Not about your business. Provide for the people and the people will provide for you.” I recently came across this quote by Matt Goulart, the founder of Ignite Digital which is a successful online content and Social Media company, and...
Similar to other professional service providers that I work with, I find that solicitors often struggle in the way they establish a relationship with their clients. Place yourself in the shoes of your potential clients and you will see that the main thing that they...
Martin Luther King said: “Life’s most persistent and urgent question is: What are you doing for others?” And this is what I want to ask you now – What are you doing for others? What are you doing that no one else can? I know that this is a tricky question that many of...
The term Corporate Social Responsibility doesn’t sit well with me. In my opinion it is one of the most paradoxical concepts for some of the most misleading ‘corporate missions’. Firstly, it implies that it is something exclusively for large companies and...
“A business that makes nothing but money is a poor business” said Henry Ford, the founder of the Ford Motor Corporation, almost a century ago. Ford was, as was his business, known for somebody that lives up to his reputation. With his company it was never just about...
You’ve heard it before – marketing is important. It is important for all businesses, large and small alike. However, while large businesses have their name working for them, small businesses and entrepreneurs don’t have the advantage of the trust and credibility that...