How to perfect your elevator pitch?

How to perfect your elevator pitch?

In my experience as an executive coach and business mentor, I have worked with business owners and managers across a number of industries, and as we’ve discussed their strategies and marketing tools for business growth, the topic of the so-called elevator pitch has...

Solicitors, here’s what you need to know about your marketing!

Solicitors, here’s what you need to know about your marketing!

Similar to other professional service providers that I work with, I find that solicitors often struggle in the way they establish a relationship with their clients. Place yourself in the shoes of your potential clients and you will see that the main thing that they...

Marketing tools for B2B Business Owners

Marketing tools for B2B Business Owners

You’ve heard it before – marketing is important.  It is important for all businesses, large and small alike. However, while large businesses have their name working for them, small businesses and entrepreneurs don’t have the advantage of the trust and credibility that...

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