Customer feedback is paramount. Larger companies with more resources often hire external companies to do the market research for them and then adjust their products, services, processes, etc. based on what customers tell them. No doubt, if you are a business owner,...
It wouldn’t be embarrassing if you were to admit that you dread the phrase “public speaking”. So do, or have done at some point, 80% of the people out there. It is quite alright if the words ‘public speaking’ make you cringe, I can understand that myself too. It...
Some business owners don't have a plan when it comes to working with larger customers, and this oftentimes results in failure. There are a number of factors to take into consideration when prepping yourself and your company to approach the largest clients you’ll ever...
There are 5 essential keys that you have to have in place in order to run a successful business marketing campaign. Once you have these basics right, you can use them over and over again. The 5 essential keys are: Define your Unique Selling Proposition (USP) Put an...
You know, in the past number of months I've witnessed great successes for clients. And there's one common thread with them all - they're taking massive action in their business growth. What does that mean? It means that they're thinking bigger. They're spotting all...
When it comes to business development we're going to take a look at the world of e-myths and debunk them to help you avoid falling into the e-myth trap. First, what is an e-myth? An entrepreneurial myth, or e-myth, is an assumption that anyone can succeed at business...
Building a strong brand for your business takes time, energy and money. As evidenced by the number of businesses that do a poor job of building a strong brand for their business, one can be tempted to short-cut the branding component of their business in lieu of...
It's one of the greatest marketing campaigns in corporate history. Nike still uses the phrase in ads, and people all over the world use the phrase. I think the phrase should be the internal slogan for every small business. All too often when speaking with business...
What do I educate them about, you may be thinking. Well, consider this, many businesses focus solely on attracting new customers, but you NEED to spend a good chunk of your time retaining current and former customers. These are people you already know to be a good...
Here are a number of steps to follow for your business development: What do most professionals do when it comes to business development? They generalise i.e. they know they can help pretty much all types of business, so they offer their services to ‘all types’ of...