Business Marketing for Small & Medium Sized Businesses

Many of the businesses that we come across do not have a measured, sales and marketing strategy.

All businesses tend to do a level of sales and business marketing. But the real question is – is it measured?

Are you able to see the tangible results to determine what business marketing strategy has worked?

You could slash your marketing budget in half – if you had a proper, focused and measurable business marketing strategy.

A lot of businesses have sales targets. But this is only a score card of how sales are going. What it doesn’t break down is how those sales are going to be achieved. By so doing – you take the hope element out of your sales forecasting.

What you will find in a lot of businesses is that businesses go through what I call a feast and famine cycle. What this means is that when a business is in a famine revenue cycle, they then go out and do a lot of marketing activity and this brings in the business. And behold they have a feast!

And now that the new business is coming in, they then take the foot off their marketing pedal. This then leads to a famine again. So then they go out and do a lot of marketing activity and this brings in the business. And behold they have another feast – you get the picture!

In order to get consistent results you have to be doing a level of marketing all the time.

But more importantly it has to be measured, and it has to be the right type of marketing for your business.

What’s the point in spending money on marketing if you don’t know what results you’re getting?

Much more importantly – what’s the point in spreading your marketing budget over several different avenues when there could be one that will produce consistent results.

There are over 100 different ways as to how you can get more business, get more clients, get more customers… and they don’t cost a lot of money, as a matter of fact, the majority of them don’t cost any money at all.

There is a way to market your business.

Given our experience we will know the best business marketing strategy for your business.

Also there are many tactics that you can try – but why spend money trying when you can learn from the best?

Contact us today and we will implement a business marketing strategy for your business that will bring in consistent high results.

Contact Paul now on +353 (0)86 810 8548 or at paul@davisbusinessconsultants.com.