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Why pick an unpopular philanthropic cause?

Why pick an unpopular philanthropic cause?

While an increasing number of businesses are starting to realise the power of corporate philanthropy to improving their competitive environment and bottom line, I find that still many make the mistake of picking a cause based on commercial value. That is, they tend to...

Why the one-for-one business model is great?

Why the one-for-one business model is great?

It is every man’s obligation to put back into the world at least the equivalent of what he takes out of it. These are the words of Albert Einstein, one of the greatest scientists of the 20th century. Not many people know that apart from being an outstanding scientist,...

How to engage your staff into your company’s social mission?

How to engage your staff into your company’s social mission?

If you want to build a ship, don't drum up the men to gather wood, divide the work, and give orders. Instead, teach them to yearn for the vast and endless sea. These are the words of the author of The Little Price, Antoine de Saint-Exupéry. Words about passion and...

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